In today's data-driven business landscape, organizations strive to gain a competitive edge by harnessing the power of customer data. For Generali Investments, a prominent player in Financial Service, leveraging customer relationship management (CRM) data was essential for optimizing operations and driving business growth. To achieve this goal, they embarked on a transformative data engineering project in collaboration with BIP xTech.
Efficiently ingesting vast amounts of diverse CRM data into Generali Investments' infrastructure was a significant challenge. Overcoming these obstacles was crucial to unlocking the full potential of CRM data for strategic decision-making.